Development Of Initial Movements And The Perception Of...

Who are they: consumers, often parents of the children from birth to 5 years, who are trying to satisfy their kids’ needs and at the present stage is orientation on the formation of the children’s personality and shaping their future needs as highly developed and mentally healthy individual. They appreciate the quality, comfort and stability and are very dependent on the opinion of others, especially family and friends; susceptible to advertising, review and recommendations. What they want and why: toys that promote the development of initial movements and the perception of child’s life; develop a sense of touch, the coordination of movements, give the child a first idea of the shape, size and color. The parents are also interested in toys-joke, funny, dancing and bouncing animal figures, fairy tale characters that have the element of surprise, as well as puzzles and tricks. When they buy and use the product: on average, parents make such purchase at least once every three months. Parents of children up to 2 years old use the educational games and toys everyday. The construction sets and puzzles for children from 2 to 5 years are used several times a week. Where they buy and use the product: absolute leadership belongs to specialty stores of children’s products; hypermarkets and supermarkets are the main competitors of the children’s stores and 80% of the target audience buy toys for their kids there. Parents of younger children (up to 2 years old) are more likely thenShow MoreRelatedUnderstanding The Concepts Of Development1786 Words   |  8 Pagesthe concepts of development allows clinicians to relate to children and adolescents on individual developmental levels. Dental visits can have a negative impact on most youths in society that can stem into adulthood. Dental clinicians must focus on providing young patients with a positive experience in the presence of a dental clinic. 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